Every invention and technological advancement that has ever been made has its advantages and this advantages. Traffic bots are no different. Seeing as traffic bots are important in running websites, businesses owe it to themselves to leverage the advantages of traffic bots while avoiding the disadvantages as much as possible.
In this article, however, we will be extensively discussing the advantages of traffic bots in today’s market. But before we jump right in, we must first understand what traffic bots are and what they do.
To answer this question, we first have to go back to the basics and remind you of what the two words that make up the term, “traffic bot” means.
Website traffic describes internet users who visit your website. It is measured in visits or sessions. This is a meter for determining if your website is attracting enough audience.
A bot, also known as an online bot, is short for robot. Generally, a bot is an autonomous program or software on the internet or another network that can interact with both systems and users. They function to automate tasks that might otherwise be difficult or impossible for humans.
Traffic bots are essentially application bots or software that drive non-human traffic to your website. These bots generate fake traffic but make it seem as though it were human traffic. Typically, bots are designed to perform repetitive tasks which humans find difficult or cannot do. In the same vein, traffic bots generate massive traffic on your site in a short period to increase your website’s possibility of being ranked on the top Search Engine Results Pages or SERPs.
Digital marketers and social media managers can leverage the advantages of traffic bots to boost their websites. If you get a good traffic bot, it will be nearly impossible for anyone or a program to differentiate it from humans.
The general first step in bringing a new product or service to the market is establishing a presence in the public consciousness. You may excel in other aspects of your business plan, such as workflow, production process, quality assurance, and delivery, but everything is useless and a complete waste of resources if you are unknown in the market. In the modern-day market, digital platforms are tools for introducing your business and widening it. This is what makes a business website so vital.
The more people visit and interact with your website, the more they know your business, and the more your product or service’s popularity spreads. The number of times users visit your website is known as human traffic or organic traffic. This traffic increases your website’s chance of being ranked on the SERP. It can sometimes be too hard to reach a high enough human traffic to make a difference on search engines.
Some businesses and website owners, therefore, employ the services of traffic bots to generate non-human traffic or bot traffic that can pass for real human traffic. Once you master how to leverage the advantages of traffic bots, it can be a game changer.
Now that we understand these bots a bit better, let’s proceed to thoroughly investigate the 7 advantages of bot traffic.
This is one of the foremost advantages of traffic bots. By design, traffic bots are automated. Imagine you just launched your website and need to get people to start visiting it as quickly as possible. There are two you could go about it. One, optimize your web pages and hope that you rank for selected keywords. Two, let a traffic bot drive traffic to your web pages and help you rank. If you go with the former, you will be subjecting yourself to manual labor and waiting for a while. But with the latter, the processes are automated and the result is almost instant.
Traffic bots run on automation, which makes them efficient and easy to use.
As a business, one important metric for measuring growth is website traffic. The reason for this is that website traffic ultimately converts to sales. The more web traffic, the more likely users are to convert to customers. Hence, you should make website traffic an important metric in business. Traffic bots are the fastest way to improve your website traffic.
For a lot of businesses that use the services of traffic bots, this is the main reason. Increasing your website traffic comes with several benefits, from boosting your Google search ranking to positioning your website for actual human traffic. Also, more website visitors means an increased chance of getting leads (through submission of contact forms), landing sales, and increasing subscribers, to mention only a few.
When you opt for traffic bots, the traffic bot generator sends information about your web activities to Google. Through this feedback, traffic bots impress upon Google that your website is having tons of natural hits. Soon, Google realizes that users spend hours on your web page and they are multiple internal pages. Since the major ranking factor of Google is website traffic, your website starts to rank highly.
The traffic bots responsible for this SEO strategy are called CTR Bot, their focus is increasing the website’s click-through rate. The best CTR traffic bot in the market right now is ClickSEO. The way it works is simple:
NOTE: All of this non-human traffic is trackable in the Google Search Console as organic traffic.
The advantages of traffic bots will not be complete without this one. Bounce rate refers to the rate at which visitors come to your web page and close it on the first page without taking any action, such as clicking on a link, subscribing, or submitting a contact form. It is calculated as the number of single-page sessions divided by all sessions or the percentage of all sessions on your website in which visitors viewed just one single page. Traffic bots can reduce your website’s bounce rate.
Your website’s bounce rate is important for two reasons:
Resources for any business are finite. So, you want to put your resources where they will yield the most result. The same principles apply to websites. For your website traffic to be relevant and useful, it has to be from your target audience, no matter where they may be located. Traffic bot generators feature an option that lets them cause your website to get traffic from the precise geography of your core customers.
Once you have your audience from the set region, everything just falls into place. Your website traffic grows and in turn increases the visibility of your search engine website.
The significance of mobile traffic in your marketing campaign cannot be overemphasized. Nowadays, most users online surf the internet using their smartphones. If you as a website owner are not considering them, you are missing out.
Optimizing your website will make it more mobile-friendly and improve its mobile traffic, here is what you can do:
One of the advantages of Traffic bots is that they can also generate mobile traffic to your website.
Although often overlooked as one of the main advantages of traffic bots, dwell time is a vital website metric. Dwell Time is the period between when a user visits your website by clicking on your web page from SERP and when they leave to return to the SERPs. Simply put, the time a visitor spends on your web page before they have to go back to the SERPs is known as Dwell Time. By using traffic bots to drive organic traffic to your website, you can improve your dwell time.
Note that Dwell Time is different from Bounce Rate, though they are indirectly related. The higher your bounce rate, the lower your dwell time, and vice versa. You can use traffic bots to kill these two birds with one stone. By commissioning a bot to help your site drive organic traffic, you drastically reduce the bounce rate while considerably boosting the dwell time.
Now, let’s quickly answer some questions that are frequently asked about traffic bots.
Yes, they are. Traffic bots are legal on the internet as long as they are used for good purposes. For instance, traffic bots can help your website in data analytics, research, and testing processes. All these are good functions. But when they are used for illegitimate purposes, such as stealing confidential details, spamming users, or generating ridiculous amounts of traffic, they become illegal. So, bots are legal. It is what you do with them that might not be.
Yes and no, it depends on your website and what you plan to achieve. Out of all the website traffic in 2022, only about 53% is organic. That leaves nearly half of the internet traffic to bots. Now, if you are confident that your website can share a good amount from that 53%, then maybe traffic bots are unnecessary. Otherwise, they are a necessity, especially considering the advantages of traffic bots listed in this article.
THEY MIGHT seem the same but, in fact, traffic bots and bot traffic are not the same. Traffic bots refer to the bots that drive traffic to websites and boost the search engine ranking as a result, whereas bot traffic describes the automated, non-human traffic generated by traffic bots. To put it simply, traffic bots are the generators and bot traffic is what gets generated.
Yes, proxy servers are compulsory for traffic bot work. An IP address represents a unique user where traffic bots are concerned. Proxies provide as many IP addresses and locations as possible to help traffic create unique visits every time. Even when you don’t directly use them, the traffic generator that sends your website traffic does on your behalf. You, however, use them when you use a custom traffic bot.
Yes, they can and they often are. Click fraud is a popular malicious popular application of traffic bots. Let’s say some website displays an advertisement for your product and charges you for every click. To earn more money, a malicious host website might use traffic bots to drive up clicks. What you have as a result is click fraud or pay-per-click fraud.
It depends. If you use crappy service providers, your bot traffic will be spotted miles away. High-quality non-human traffic, on the other hand, can pass for human traffic.
Just like every invention and technological development in the world, traffic bot has its advantages and disadvantages. This article has comprehensively highlighted 7 benefits of traffic bots and how they can boost your business. Apply it to your website and see your ranking on SERPs go up.