What should be the most essential topics in a Digital Marketing Course?
Digital Marketing has become a huge buzzword over the last decade as companies have realized that marketing via a digital medium is the most impactful mode for sharing information and building brand value in the internet age. As a result, more and more mid-level and junior manager-level employees are seeking to become a certified digital marketing professional and looking for courses on the web to increase their chances of climbing up the corporate ladder faster. Here, let’s take a quick look at the essential topics and skills that any Digital marketing course must teach to its learners.
Executive Skills:
- Introduction to Digital Marketing
A comprehensive professional Digital Marketing course must begin with a proper introduction to all the subjects in Digital Marketing that will be taught in the classes. Some important topics that must be covered in an introductory course include:
- Definition and types of digital marketing?
- Significance of digital marketing
- Differences between traditional and digital marketing
- Ways to conduct competitive analysis
- Examples and case studies of digital marketing strategies
- Website Planning and Creation:
Every business needs a website to generate leads, deliver its marketing messages and increase its credibility among consumers. So a good professional Digital marketing Course must cover various elements of website design, for instance, using WordPress, like adding content, installing and activating plugins, and incorporating design elements to your website.
- Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO helps a website organically rank first on a search engine’s results page (SERP). So, in an online marketing course, you must learn about the algorithms of various search engines, factors that make a website rank first on a search engine’s result page, and different aspects of SEO like on-page and off-page optimization, meta tags, meta description, keywords research, link building, etc.
- Search Engine Marketing (SEM)
SEM involves paid efforts at advertising a company’s website to increase its visibility on a search engine’s result page (SERP). So in a digital marketing online course, you will have to learn the important features and algorithms of the Google Ads platform. Moreover, you must learn to use the Google Keyword Planner to better understand search volume, cost-per-click (CPC), customer lifetime value (CLV), and other similar metrics.
- Social Media Marketing
Social Media Marketing (SMM) comprises both paid and organic marketing techniques to be used on social media platforms like Facebook, Instagram, YouTube, etc., to drive traffic to a company’s website. A professional digital marketing course must teach you to target the right audience, create a social media campaign, and write ad copies and ads. Moreover, you must learn various metrics involved in SMM, such as cost-per-click (CPC), cost-per-impression (CPM), cost-per-view (CPV), etc.
- Content Marketing & Strategy
Content Marketing refers to a complete strategy to attract or retain the target audience through relevant and valuable content. A would-be digital marketer must learn about the various types of content, ways to capitalize on trending topics, how to create a social media content calendar for a brand, and concepts like content bucketing.
- Web Analytics
Web Analytics involves analyzing a website visitor’s behavior to identify drawbacks and planning further improvements. To master Web analytics, you must master concepts such as bounce rate, page view, and session time. You can optimally use Google Analytics to understand a website’s audience, behavior, acquisition reports, etc.
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- Digital Media Planning and Buying
Determining when, where, and how often to advertise your business to maximize conversions and ROI is termed Media Planning. To learn Media Planning, you must familiarize yourself with cost-per-install (CPI), cost-per-acquisition (CPA), cost-per-order (CPO), click-through-rate (CTR), platform-based Ad space, media planning and budgeting, etc.
- Web Remarketing
Web Remarketing refers to the process of using JavaScript tags to serve targeted ads to consumers visiting your website. In a web remarketing tutorial, you will learn how to create remarketing lists on Google Ads with the help of the Google Ads tag and similarly on Facebook using the Facebook Pixel code. Dynamic remarketing and its case studies are also included in it.
- Email Marketing
Email marketing is the process of employing electronic mail to communicate commercial messages to current or potential consumers by building the right subscriber list and building a database by segmenting consumers based on demographics, target group, mode of acquisition, etc. Additionally, the right course will teach you the steps to automate emails and extract information from relevant email campaign analytics.
- Design Essentials
A successful digital marketer must understand the importance of the aesthetics of a brand. So, a good professional Digital Marketing course must delve deeper into the essentials of design, namely typography, colors, and themes.
- Mobile Marketing
In Mobile marketing, you promote your business via mobile, or more specifically, mobile applications. A professional digital marketing course should train you to promote your app through mobile channels, increase app installations, analyze app metrics, and perform app store optimization (ASO), mobile web analytics, and mobile display advertising. Moreover, you will learn about in-app advertising, in-app messaging, push notifications, etc., in detail.
- E-Commerce Management
E-Commerce Management involves managing an e-commerce store and all of its activities to deliver a positive customer buying experience. An e-commerce management course must teach you the essentials of e-commerce business, which includes topics such as e-commerce marketing, inventory management, product keyword research, supply chain management, packaging & shipping, uploading products to an online marketplace, selling on online platforms, and business processes.
- Online Reputation Management (ORM)
ORM refers to the act of controlling or influencing the brand image of a company or individual over the internet. Crisis management is a necessary part of effective online reputation management. A good professional digital marketing course must include ORM training.
- Adsense, Blogging, and Affiliate Marketing
As a digital marketing professional, you must learn how to monetize your blog or website through Adsense and affiliate marketing. You must learn the techniques to leverage the power of Google Adsense and YouTube Adsense and thereby generate revenue from your website or blog.
- Video Marketing
It is always desirable for a digital marketing executive to learn script writing and execution of a video for the sake of marketing a business using the right platforms. Learning how to strategize video content to create positive brand awareness for a company will help you identify and apply elements that are important in videos that become viral.
- Marketing Automation, Influencer & Podcast Marketing
Marketing Automation, Influencer Marketing, Podcast Marketing, etc, are some of the most trending digital marketing subjects of recent times. However, despite their high effectiveness, they are not currently offered by all courses.
- Managerial Skills
Specific managerial skills like Agency skills, Art of Pitching, Client-Oriented Strategy, Campaign Creation for Clients, Reporting and Evaluation, and Soft Skills are non-negotiable for a managerial-level employee, and this is equally true in the digital marketing realm as well.
Conclusion
Now that you have a complete list of the subjects covered by a professional Digital Marketing course, you may wish to check out the Professional course in Digital Marketing offered by Simplilearn, which is linked in the first paragraph. So, without further adieu, start your journey through the world of digital marketing today.
