TikTok is the fastest-growing social media platform in the world. It contains above 500 million active users every month, so how could you utilize this stat to your extreme?
Now, we can see how to utilize TikTok to promote your event. You will learn everything from the basic to legendary tricks here; hence, you can understand how the platform works and the best results to promote your event.
TikTok
It’s a short-term video content sharing platform that allows users to capture, edit, and upload 15-second videos. The user interfaces are more friendly like other social media platforms. Feeds are loaded with videos from the profiles that TikTok users follow and also the trendy & viral video content. In simple words, TikTok is designed perfectly to promote interaction rate effectively and organic reach.
Though TikTok was introduced in China in the name of Douyin in 2016, it was boosted up in popularity in 2019. A popular #Tumbleweedchallenge acquires 10.5 million views and above 8500 submissions; thus, users across America participate in the trendy things to go creative with many video editing options and TikTok’s user interface.
In simple words, the features within the app are so famous. From recording options from another video’s sound to the integration of the Musical.ly app, TikTok provides many features to their users, and it is en route to grab more likes on TikTok quickly after posting video content on the platform. Also, it updated many editing features for TikTok users to use with.
How To Use TikTok To Boost Your Event
Promoting events on TikTok requires a unique, innovative, and creative approach to event marketing. It is best to consider whether TikTok helps in gaining conversions or not, and it’s based on your event’s potential audience.
Moreover, TikTok is mainly filled with a younger audience, with 43% of users aged from 15 and 25. And also, you can’t leave this platform if your target audiences are not the teens. In the US, the TikTok usage of adults grew 5.6% in just 15 months. If you need to promote your event on the platform, you first want to research your potential audience well.
Here we can see the various methods to promote your event on TikTok. Don’t skip, and learn entirely to master your promotion skills. Let’s jump in.
Catch Up A Viral Trend
If you think TikTok is the best spot to attain your potential audience, then there are multiple methods you could use as means of event promotion. As already said, the promotion of viral trends is the most significant appeal of TikTok. A perfect way to gain event promotion and brand visibility is to get involved.
On TikTok’s interface, you can get a topic feed. It helps every TikTok user to filter stuff through a selected hashtag or topic.
A hashtag appears in this feed when trendy content takes place. It means a huge audience would engage with this trend or topic in the same way your video content likes would increase effectively. However, the video content won’t be produced in a way for event promotion, and it should be created focusing on creativity and fun as means of engagement. Thus it increases your page awareness.
Users who are looking for the relevant hashtag will be shown your video content. If it piques their interest, they will be sent to your page, where you may post-event details in the form of promotional photographs and biographies. To be clear, this strategy is not about advertising your event via videos you create; instead, it is about establishing a presence for your event and business by using a high-engagement medium.
Create Your Unique Hashtag
Rather than following an existing trend, why not start your own by making your unique hashtag challenge? You’re effectively generating brand ambassadors from your fans by coming up with a unique theme and fun video content that your audience needs to participate in. They’ll upload video content using your hashtag, which will broaden your reach to every fan of theirs. Don’t forget that it’s ideal for designing this hashtag challenge for your specific event.
Promote your challenge in every social media platform. Connect your Facebook, Snapchat, and Instagram accounts and share by selecting the appropriate buttons on the upload screen. Provide gifts for the perfect entry, and this might be your event’s free tickets.
Create A Strategy On TikTok
Instead of depending on greater page exposure, you will need to develop content that advertises your event for the most successful TikTok event advertising explicitly.
A perfect way to get start is to create a video content that promotes your event. Again, to truly build buzz, you’ll need to be innovative and creative and ensure to include essential facts like ticket links in the description of your video.TikTok, with the correct know-how, may give a unique way to promote an event that stands out among the crowd of standard marketing approaches. It is all about providing entertaining and exciting content that grabs your target audience’s imagination and attentio. If your event is related to younger audience, Then TikTok is the perfect area to attract potential audience when combines with usage of hashtags, new viral trends, and social media promotion.
