BusinessDigital Marketing

5 Content Promotion Tactics for Business

For a brand, content promotion and more clicks mean more sales. According to the latest statistics from Coschedule, companies that published more than 16 blog posts monthly could get 3,5x more traffic than those that uploaded less than four posts. Furthermore, compelling content marketing generated three times the number of leads for every dollar spent. 

Another intriguing statistic is that content marketing is 62% less costly than conventional marketing. However, digital platforms are now becoming a battlefield for marketers. To get the killer result, here are five advanced methods to promote your content. 

#1. Get to know the types of promotion 

Understanding the different sorts of promotion is essential before diving into the practical techniques for increasing traffic and brand awareness. There are at least four methods you should be aware of: 

  • Personal selling: it entails one-on-one interactions between a brand representative and your target demographic. 
  • Advertising: it includes paid promotions on social media platforms as well as traditional adverts.
  • Public relation: it refers to official communication from your brand to audiences.
  • Sales promotion: it promotes a specific product or service for a limited time. 

#2. Reach your audiences through email 

According to Campaign Monitor, email marketing messages were five times more likely to be read than Facebook. Moreover, people who signed up for their email were the audiences who were interested in your brand.

They are willing to get the latest update from you. Besides giving an exciting teaser, you can add a call to action by asking them to share your content. As long as you have worth sharing content, people will send it to their friends. 

Buffer claimed that they sent a new blog post to 40,000 people by email. They found 7,500 people opened and read the email, and 1,800 people visited the full article. If you have an expert as your reference, you can also send them the content. They usually will reshare your material, and it can boost your post. 

#3. Content promotion: collaborate with influencers 

Just like its name, influencers can influence people. They have loyal followers, and 70% of teens trust them more than traditional celebrities. Let influencers speak about your brand on your behalf when you want to get attention or convince people about your brand.

For example, you can mention their account on your content, ask for a special quote from influencers, create video collaboration, and many more. 

More than just promoting content, influencers have the power to lead people in purchasing your product. The statistics showed that 49% of consumers rely on influencer recommendations. 

Working with influencers who have a relevant niche to your brand can be a better option than contacting influencers with the most followers. Aside from that, there are a few more criteria for selecting an influencer: 

  • Take a look at their engagement rate 
  • Make sure they are familiar with your brand and content 
  • Verify their expertise in the niche

#4. Engage with community by joining social media groups 

Joining social media groups that have similar interests can help you to promote your content. You can start promoting your content by joining their conversation or discussion then you can suggest your content.

When people ask a specific question on online communities, like Quora, you can also come to them with your content as the answer. If your content is valuable, people will not only click and read your post. They will share it with others. 

A survey done by Chadwick Martin Bailey and iModerate Research Technologies found that 53% of people would share news articles and blog posts. Two types of triggers encourage people to share content: rational trigger (something relevant and valuable) and emotional trigger (something that is emotionally appealing). 

#5. Use social media ads 

Social media ads are the fastest way to promote your content. However, you need to observe which platform will give you the killer result. First of all, you can select it by seeing the types of content: 

  • Video sharing (Youtube channel, Facebook, Tiktok, Instagram) 
  • Photo sharing (Instagram, Pinterest) 
  • Microblogging (Twitter, Tumblr) 

Furthermore, you also need to consider the campaign objectives and audiences for content promotion. For instance, if your content is a video and the target audience is gen Z, TikTok Ads will be a good fit.

Content Promotion: The Conclusion 

There are two methods for promoting content: organic and paid. You can combine both of them to increase awareness and earn more clicks. Attractive visuals and valuable information, on the other hand, are essential for getting readers to click and reshare your material.

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