Ecommerce App Development Trends To Check in 2021 and 2022

Ecommerce App Development niches are booming. And after pandemic when people have discovered they could shop their favorite items: basic groceries to luxurious apparel from the couch on a tap of a button, most of them have established remarkable loyalty towards ecommerce apps.

According to a report from Statista, the annual revenue from ecommerce in USA will reach 502 billion US dollars and 563 billion USD in 2022 and 2025.

While CRM software programs like Hubspot and Core DNA were already redefining the infrastructure of retail industry via quick order management, custom report generation and automated email marketing, ecommerce app development has now replaced everything else and teleported products to shoppers’ hands, and reshaped the overall shopping experience. Most of the advancements we see in ecommerce apps now are thanks to Artificial Intelligence and Big Data simulations.

Building onto this, ecommerce is advancing with every new store and is putting up with every new technology. Here are 7 more trends to witness in this market:   

Ecommerce App Development

1.      AR and VR integration in Ecommerce App Development

AR and VR is already one of the blockbuster markets predicted to witness massive global spending. These AR and VR simulations can significantly boost the online shopping experience because of virtual outfit trying and easy navigation.

With VR in retail being the emerging norm, it will server as a fancy for several online shoppers. Also, since only few of brands have implemented the trend as an early adoption, many more would join the competition in 2022.

2.      Omni-channel payments

More and more online retail stores will allow users to choose from multiple online payment options. While this boosts the customer loyalty, it also increases chances of conversion. Ecommerce stores shall ideally allow guest signups and checkouts, and then facilitate shoppers to pay from debit/credit cards, PayPal, and Stripe.  

3.      E-wallets for Ecommerce App Development

With multiple payment options, ecommerce companies planning to innovate allow their users to pay through electronic or digital wallets. These digital wallets include Samsung Pay, Amazon Pay, Apple Pay, Google Pay, Ali Pay, Paytm and Microsoft wallet.

Moreover, with digital wallets, companies are allowing their customers to send and receive payments using crypto wallets like Meta Mask. These blockchain-based payment systems are decentralized ledgers, private and allow fraud-free transactions. 

4.      Image recognition and voice search

Both of these features work on the principles of Artificial Intelligence and Machine Learning. These search features create the extra utility for online shoppers, allowing them a convenient search on the go. All they need to do is scan a photograph, or simply record a voice query and get product recommendations.

Because these features heavily improve the user experience, they ideally increase leads and conversion rates via the application.

5.      Chatbots

Next up are the AI chatbots that help customer engagement, perform simple tasks like answering product queries and registering issues or complaints. Chatbots also work on AI and respond to user queries or conversation points from an existing database of answers and questions.

While simple chatbots can answer close-ended questions, more advanced AI chatbots can provide a more humanized customer representation in ecommerce app development.

6.      Headless Commerce

Headless commerce solutions provide a strong back-end and added SEO capabilities that facilitate website building, content side and overall digital marketing. These systems allow for easier stock management, order processing and service integration. 

These software solutions are adding to the utility of ecommerce applications while allowing managerial freedom to online entrepreneurs. When used in conjunction, these headless commerce software and client-side ecommerce apps can take online shopping businesses to new heights. 

7.      Personalized Recommendations for Ecommerce App Development

These personalized recommendations are powered by Big Data and process users’ behavior within the app to formulate these recommendations. Their work around users’ favorite items are seemingly simple and advanced simultaneously. The AI systems understand where users stop, how they scroll, what products they click on and so on. With this, these apps keep creating a database of these interactions. Depending on historical searches, interaction with certain search products and products added to wish list and cart are processed and then a profile is created to target the preferences of a user.

Not only ecommerce apps but other mobile applications also use personalized recommendations. While some apps showcase these personalized recommendations in featured products and search results, ecommerce apps specifically send out these recommendations via push notifications.

Wrapping Up…

The world is quickly witnessing examples of innovation and recombinant innovation in ecommerce niches. Retail entrepreneurs are still experimenting with next-gen techs like Blockchain, these chatbots, e-wallets, and VR simulations are already changing the landscape of ecommerce presently. With advanced application of emerging technologies, brands with strong online presence are trying to replicate, in fact, exceed the in-store shopping experience.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button