Having a content marketing strategy helps businesses gain a competitive edge. This is because it offers information to potential customers as well as existing ones. With so much competition in the market, you cannot afford to ignore this aspect of your business plan. It should be at the core of your entire business operation and strategy.
One advanced content marketing strategy known as content syndication marketing can help you gain an edge and attract more eyeballs to your business. If you are new to this marketing method then we’ve got you covered. In this article, we will have a look at what content syndication is and also explore its benefits.
What is content syndication marketing?
Content syndication is a form of marketing where you share your content with other websites that are related to your business. For example, if you own an online fashion store, there are various other sites on the internet which feature similar products. By sharing articles and product listings with them, you can attract more customers to your site.
This is how it works:
The working of content syndication is quite simple but the results are transforming for your company:
Identify relevant sites
You first need to identify all the sites that might be willing to publish or host your content. There are several ways through which you can find these websites. One way is to use search engines like Google etcetera by entering keywords related to your business i.e., fashion blog in our case above. The results generated by this process should then be manually checked for relevant sites.
Pitch your content
Once you have a list, approach them with a pitch of your content. Mention the specific articles that might be of interest to their readers and also provide some information on why you think they would benefit from it. You can even send them your article as long as you ensure that the whole process is kept absolutely discrete i.e., do not reveal your identity or brand name in any way when sending across the email. Remember, the main aim is to share relevant posts so focus only on this aspect of things rather than trying to promote yourself or your business directly during this stage.
Send across politely
If they accept your offer then there are chances that they will link to your article from their website. There is no need to follow up or nag them in any way for this to happen though. You can mention it casually during a later conversation so that there is a friendly reminder but only if the opportunity ever arises.
Your strategy will pay off when they feature your article on their site(s) and direct readers towards yours. This will help you increase traffic to your sites and grow your brand’s visibility over time. It could also create new opportunities in terms of backlinks, which Google usually takes into account while ranking websites higher in search engine results pages (SERPs).
Benefits of content syndication marketing:
Below are the key benefits of content syndication marketing that will help you drive more traction to your business and achieve more profitability:
Authority through content:
When you publish relevant content on several other websites, you are showcasing your business as an authority in the industry. This will help people take notice of your brand and consider using your products or services instead of those offered by competitors.
Gain more exposure:
You can gain more exposure for your blog posts by syndicating them to various other websites. The goal is to have your original content appear on several different platforms so that you can effectively expand the reach of your posts and attract a bigger audience.
With an increase in traffic, you will see a rise in the number of conversions as well. This is because more people will be visiting your website, which is visible to search engines too. These are definitely some pretty major benefits of content syndication marketing that you can enjoy, so take up this method on a serious note so as to get the best results for your company.
Gain more customers:
By using this technique, you can also expand your customer base in a big way. When your website is being referred to from multiple sources at the same time, it means that more people are taking interest in what you have to offer and checking out your products or services. In turn, they will end up placing orders with you which is definitely going to be great for business growth.
Target new market:
Content syndication marketing is also very effective when it comes to attracting a completely new set of audiences. By making use of this technique, you can reach out to the people who are not aware of your brand yet and introduce them to its various offerings in an easy manner. This will be very rewarding for your business in the long run.
Content syndication marketing is the key to creating a stunning content marketing plan for your business. Hire a professional company to ensure that all your syndication campaigns are done successfully.